Your Website is a Work of Art!
You have your own website that looks all shiny and new, and you’re very proud of your product or business. You want to engage your prospective clients with what you are offering, and it’s been a long road to get here!
But as your readers soon discover, the content of words on your site is slightly lacking.
It’s like if you spent a whole lot of money on a new red car, beautiful on the outside and the envy of everyone. But when you talked to the salesman, you decided that you couldn’t afford a proper engine, air conditioning or any kind of luxury. You had sadly used all your money on the exterior.
You would find very quickly that while your car looked amazing, it had no grunt, was awful to drive, and so hot and stuffy you couldn’t wait to get out of it.
Your website could be the same. Your design could look incredible, but when digging deeper, your products while excellent, are not being communicated the way you had hoped. Your content is dry and unengaging, and clients are bored and don’t really understand who or what you are.
This is where you need to hire the services of a Copywriter!
What is a Copywriter?
A Copywriter is a writer who writes copy. ‘Copy’ is the word used for ‘text’ or the written word, but with the express purpose of using words to sell and engage a customer. Copywriting is usually ‘sell-able copy’ or marketing. Another form of writing for business is called ‘Content Writing’, which can be information about a product or service with less intensity to market a product.
Do What You’r Great At!
You are great at business and great at what you’ve worked so hard to create. You love your business, but you don’t want to lose your wealth of information in translation.
This is the very reason you would hire a Copywriter or Content writer. Someone who can capture your business and put it into simple but engaging copy for your clients.
A good writer will take the time to learn about your business, put themselves in your shoes, and then write what is at the heart of your business. That is the finest role of a writer, to communicate and engage your business so you can engage with the customer.
So while you continue to work hard at everything you do so well, engage the services of a Copywriter to help communicate and promote your business.
Start the conversation with me now, I would love to help you!
Tags: blog, content, Copywriter
Making sure that your readers have all the information at their fingertips is the key to a healthy and successful online presence. Your prospective customers want to see that you hold relevant and timely information that isn’t five years old. They want to trust that what you are telling them is the latest information.
It kind of goes like this:- Most people love the movie Star Wars, and the legend has continued on and on with every new movie made. But imagine for a moment that the 3 Star Wars movies made in the 1970’s were it, they were the end of the story. They would still be great movies, but it would be the generation of that time that holds the nostalgia. Today’s generation and the ones after would have no emotional connection because it wasn’t in their era.
Thankfully they continued to tell the story and engage more generations.
This is a great example of our businesses today. We must stay up to date with recent and relevant content on our websites and social media, so that people can stay connected. We don’t want to risk becoming irrelevant and old in our thinking. Just like Obi-Wan Kenobi passing on his lightsabre to Luke Skywalker, so we also need to pass on our knowledge and experience to our customers and people who will engage with us in the future.
Keeping your content relevant and fresh takes work, but it will ensure that every time a customer visits your website they have the opportunity to engage with current information or services. Which is why content is King!
If you need help staying up to date with your content, I can help.